Would you like to draft the specific agency-facing partnership proposal for Option 1, or the
owner-facing "rules have changed" pitch letter for Option 2?
my inclination is towards the partnership approach, especially as this saves them the angst and cost of
upskilling, but only knocking on a few doors will i know.
Your inclination toward the partnership approach is highly strategic and shows a strong understanding
of B2B market dynamics [finance].
By targeting agencies, you solve a major internal business problem for them. Most creative agencies
are stuck in a painful cycle: they want to sell high-ticket "AI Readiness" and "Core Web Vitals
Optimization" to their clients, but they lack the highly specialized technical talent to deliver it.
Upskilling their existing designers is expensive, and hiring a full-time technical speed engineer is a
massive financial risk.
You are stepping in as a zero-risk, high-margin solution. You allow them to immediately add a
premium technical service to their menu, invoice their clients, and pay you your fee while keeping a
healthy cut for themselves [finance].
To help you "knock on those doors" with maximum impact, here is a tactical playbook to execute
your initial agency test.
1. The 3-Step Agency "Door Knock" Framework
Do not approach agencies asking for a job or looking like a competitor. Position yourself as an
infrastructure vendor.
Step 1: The Audit (Your Leverage): Find a local agency. Go to their "Our Work" or
"Portfolio" page. Run a Google Lighthouse mobile test on 3 or 4 of the client websites they
proudly display. If they are like 40% of the market, those mobile scores will be under 30/100.
Step 2: The Soft Approach: Reach out directly to the Agency Director, Founder, or Head
of Development. Do not shame them. Frame it as an industry-wide technical challenge.
Step 3: The "Found Money" Pitch: Show them how your specialized skills can unlock
immediate, passive revenue from the clients they already manage.
2. The Agency Pitch Script
Here is a direct, professional script template you can use via email or LinkedIn to initiate the
conversation with agency owners:
Subject: Technical partnership query / AI-readiness for your portfolio
Hi [Agency Owner Name],
I’ve been following [Agency Name]’s creative work for a while—your recent project for [Client
Name] looks exceptional from a design perspective.
I run a specialized technical infrastructure studio. We don't do branding, design, copywriting, or front-
end marketing. Instead, we specialize strictly in the deep technical layers: optimizing mobile
